Chamber Lunch & Learn 2019 - Creating Your Brand Personality
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Chamber Lunch & Learn is a series of educational luncheons targeted to local business needs. Convenient, affordable classes offering quality professional development locally.
Successful organizations not only promote what they are certain they can deliver, they also promote who they are. People and more specifically our ideal client(s) want to do business with those they know, like and trust. Therefore, due to the principle of “like attract like" who we are naturally attracts who we want.
Who we are as a business, our Brand Personality, is made evident in the visuals we use and marketing messages we share. It is reflected in the tone of our emails, what we post on social media as well as our attitude and interaction with guests, vendors and staff.
Creating Your Brand Personality using the 12 archetype model is step one in changing the way we think and feel about our organization in order to connect with and attract our ideal clients.
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