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Seasonal promotions aren’t just about throwing up a holiday sale banner and hoping for a spike in sales. For small businesses, these moments are rare windows to tap into customer emotion, urgency, and buying intent — all while standing out in an increasingly noisy landscape. But to do it well, you’ve got to think like a local, act with national-level precision, and strike a tone that feels immediate without being desperate. This isn’t about one-size-fits-all playbooks. It’s about reading the temperature
Traditional trade show marketing needs a serious upgrade. No matter how elaborate the booth or how engaging the pitch, the real win lies in how brands extend their presence beyond the convention center floor. That’s where digital tools come in—not just as accessories but as engines driving long-term returns. Trade shows are still a magnet for industry attention, but the brands that rise above the noise are the ones using tech to convert fleeting conversations into lasting connections. Pre-Event Targeting
CHI St. Joseph's Health Hospice Care has received a $1,500 donation from the Disabled American Veterans (DAV) of Minnesota, Park Rapids Chapter No. 38, to directly support hospice care for local veterans. "We are incredibly grateful to the DAV for their support," said Kayse Sherva, Hospice Care Social Worker at CHI St. Joseph's Health. "This donation will help us provide compassionate and dignified hospice care to our veteran patients, recognizing their unique experiences and needs." Dawn Batcho,