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Park Rapids, MN — During recent unsettling times marked by federal government uncertainties and the temporary disruption of SNAP benefits, many families across our region faced increased food insecurity. In response to this urgent need, CHI St. Joseph's Health committed $5,000 to bolster hunger relief efforts in our local communities. While federal SNAP benefits are now back on schedule, this commitment underscored the critical role local support plays during times of crisis and ongoing need. The funds
Essentia, a national leader in value-based care, is underscoring importance of strengthening rural health care ahead of awareness day on Nov. 20 In the lead-up to National Rural Health Day on Nov. 20, Essentia Health is highlighting its commitment to strengthening rural health care. Starting Monday, Essentia will share stories and highlight innovative programs designed to keep care close to home in rural communities. Across Minnesota, North Dakota and Wisconsin, 84% of Essentia’s geographic service area
Starting a business in the Park Rapids Lakes Area? Congratulations — that’s no small feat.But beyond the ribbon cutting and fresh excitement, there’s a crucial question every new business owner must face: Where should you invest first to ensure success? Let’s walk through the high-impact investments that give your business stability, visibility, and staying power — especially in small but competitive markets like ours. TL;DR If you’re short on time: Invest in digital infrastructure (website,
Seasonal promotions aren’t just about throwing up a holiday sale banner and hoping for a spike in sales. For small businesses, these moments are rare windows to tap into customer emotion, urgency, and buying intent — all while standing out in an increasingly noisy landscape. But to do it well, you’ve got to think like a local, act with national-level precision, and strike a tone that feels immediate without being desperate. This isn’t about one-size-fits-all playbooks. It’s about reading the temperature
Traditional trade show marketing needs a serious upgrade. No matter how elaborate the booth or how engaging the pitch, the real win lies in how brands extend their presence beyond the convention center floor. That’s where digital tools come in—not just as accessories but as engines driving long-term returns. Trade shows are still a magnet for industry attention, but the brands that rise above the noise are the ones using tech to convert fleeting conversations into lasting connections. Pre-Event Targeting