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Thursday, August 07, 2025
More Than a Holiday Sale: Smarter Seasonal Moves for Small Shops
Seasonal promotions aren’t just about throwing up a holiday sale banner and hoping for a spike in sales. For small businesses, these moments are rare windows to tap into customer emotion, urgency, and buying intent — all while standing out in an increasingly noisy landscape. But to do it well, you’ve got to think like a local, act with national-level precision, and strike a tone that feels immediate without being desperate. This isn’t about one-size-fits-all playbooks. It’s about reading the temperature
Wednesday, August 06, 2025
Digital Tactics That Turn Trade Show Buzz Into Business
Traditional trade show marketing needs a serious upgrade. No matter how elaborate the booth or how engaging the pitch, the real win lies in how brands extend their presence beyond the convention center floor. That’s where digital tools come in—not just as accessories but as engines driving long-term returns. Trade shows are still a magnet for industry attention, but the brands that rise above the noise are the ones using tech to convert fleeting conversations into lasting connections. Pre-Event Targeting
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