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More Than a Holiday Sale: Smarter Seasonal Moves for Small Shops

Seasonal promotions aren’t just about throwing up a holiday sale banner and hoping for a spike in sales. For small businesses, these moments are rare windows to tap into customer emotion, urgency, and buying intent — all while standing out in an increasingly noisy landscape. But to do it well, you’ve got to think like a local, act with national-level precision, and strike a tone that feels immediate without being desperate. This isn’t about one-size-fits-all playbooks. It’s about reading the temperature